Tide/ Ariel Olympics
ATHLETES DON'T JUST WEAR COLORS, THEY REPRESENT THEM.
For the 2012 Olympic Games we created a global campaign for Tide/ Ariel that celebrated each participating country's colors. TV, web and print ads featured local athletes who were proud to be representing their home colors in London.
(23 TVCs, 10 documentaries, 25 print/OOH, and regional amplification with signed Olympians)