GE Olympics

GE CELEBRATES THE AMAZING POTENTIAL OF THE HUMAN BODY.

BACKGROUND
As a sponsor of the London Summer Olympics and manufacturer of advanced medical technology, GE wanted to celebrate the amazing potential of the human body. 

In addition to TVCs, we created a 17-day digital experience showcasing the incredible feats of the human body. Over 116 pieces of custom content explained how athletes can achieve superhuman things. To enhance the Olympic viewing experience, we featured content on the second screen that complemented the day’s events.

We had 221,000+ visitors in just 17 days. They were highly engaged, lingering in our ads nearly 3x the industry average. Overall 68% were on their second and third screens, making the Pulse of the Games the ultimate companion piece to the first multiscreen Olympics.

AWARDS

  • Webby Award, Mobile

  • One Show, Merit, Event Experience

  • FWA, Site of the Day, Mobile

createRobin Erler