GE Brilliant Machines II
BRILLIANT MACHINES ARE TRANSFORMING THE WAY WE WORK.
Why The Matrix and Agent Smith? The Brilliant Machines campaign, which promotes GE’s use of big data in hospitals and government to reduce waste times and inefficiency, uses classic geek pop culture icons to reach out to the public. Speaking to the masses about Hadoop and aggregate data analysis encourages eyerolls, but beloved television and movie imagery doesn't.