GE Brilliant Machines II

BRILLIANT MACHINES ARE TRANSFORMING THE WAY WE WORK.

In addition to the TVC, we created an interactive video journey. In the video, Agent Smith shows us a modern hospital running GE technology. Throughout the footage, clickable code graphics invited users into "Software View," revealing facts about the GE technology and other easter eggs referencing The Matrix. The video was narrated by Agent Smith (Hugo Weaving). It closed with an option to view a documentary (below) about one of GE's partners — Aventura Hospital.

BACKGROUND

Why The Matrix and Agent Smith? The Brilliant Machines campaign, which promotes GE’s use of big data in hospitals and government to reduce waste times and inefficiency, uses classic geek pop culture icons to reach out to the public. Speaking to the masses about Hadoop and aggregate data analysis encourages eyerolls, but beloved television and movie imagery doesn't.

createRobin Erler