donate:60 Campaign

It starts at commencement. It ends at the ballot box.


donate:60 is a student-organized, nationwide campaign to empower Generation Z — this country’s largest swing state.

Hundreds of student leaders, from over 150 cities across 24 states, donated 60 seconds of their graduation speech to share a unified message about the issues that matter to them: safety from gun violence; equality across race, gender, and sexual orientation; and action on climate change.

It has been recognized by Global Optimism as one of the most innovative projects of 2018.

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The donate:60 message has had total media reach across channels of 24-25 million people through earned, donated and social media. This includes media from NBC, Hearst, Vice and a broad range of social partners.

donate:60 was organically shared by numerous media outlets, NGOs and partners, which include: Alliance for Climate Education, CBS, DoSomething, Dotdash, Everytown, GREENevada, Headcount, Human Rights Campaign, NextGen, NBC, Powershift Network, Rock the Vote, Seventeen Magazine, Sunrise Coalition, Texas Kids Can’t wait, The Brady Campaign, The Climate Museum, The College Media Network, VICE, Women’s March Youth EMPOWER, Youth Empowered Solutions (YES) and several local tv news stations — reaching 1M+ students and voters.

Potential Energy is a 501C3 NGO whose mission is to use the power of creativity to rapidly accelerate support for critical issues — with a focus on clean energy. The coalition includes twenty of the very best marketing, media and talent agencies in the U.S., who are devoting their resources to rally and unite the country, urgently, around solutions.