All Hands Communications
OVER 200 MILLION LIVES ARE DISRUPTED BY NATURAL DISASTERS EVERY YEAR.
Through volunteer and community engagement, All Hands and Hearts — Smart Response aims to help families recover faster after natural disasters using a “smart response” strategy – by rebuilding in a disaster resilient way to prepare them for future events and, through the process, strengthen both volunteers and communities.
On a lean budget, we built a marketing capability to effectively support our volunteers and the communities we serve. The marketing team defined the communications strategy and owned content creation and distribution.
We captured and shared real-time content that engaged our audience and led to unprecedented media opportunities with major outlets like ABC World News, CBS, Comedy Central, MSNBC, NPR, The New York Times and Vox.
All Hands and Hearts — Smart Response efficiently and effectively addresses the immediate and long-term needs of communities impacted by natural disasters. By listening to local people, and deploying an unique model of engaging volunteers to enable direct impact, they rebuild safe, resilient schools, homes and other community infrastructure.