All Hands Communications

OVER 200 MILLION LIVES ARE DISRUPTED BY NATURAL DISASTERS EVERY YEAR.

Nepal Earthquake Recovery: In April ‘15, a 7.8 earthquake hit Nepal near Kathmandu, the worst of its kind in more than 80 years. More than 9,000 people were killed, a further 23,000 were injured and the destruction to infrastructure and homes was massive.

Peru Flood Recovery Program: Widespread flooding and severe rains in Peru began intensifying in February ‘17 — leading to landslides, flash-floods and mud-flows in 24 of the country’s 25 regions. An estimated 1.2M people were impacted and 2,457 schools damaged or destroyed.

Ecuador Earthquake Response: On April 16, a 7.8 earthquake and violent aftershocks occurred in Ecuador destroying roads, bridges and power supplies. The damage to the country’s infrastructure was unprecedented, with over 20,000 people left without homes.

Peru Flood Recovery Program: An abnormal warming of Pacific waters unleashed a deluge of water on coastal towns like Huarmey. With nowhere to live, Domitila slept in the corner of her destroyed plot atop of mud every night.


BACKGROUND

Through volunteer and community engagement, All Hands and Hearts — Smart Response aims to help families recover faster after natural disasters using a “smart response” strategy – by rebuilding in a disaster resilient way to prepare them for future events and, through the process, strengthen both volunteers and communities.

On a lean budget, we built a marketing capability to effectively support our volunteers and the communities we serve. The marketing team defined the communications strategy and owned content creation and distribution.

MEDIA

We captured and shared real-time content that engaged our audience and led to unprecedented media opportunities with major outlets like ABC World News, CBS, Comedy Central, MSNBC, NPR, The New York Times and Vox.


All Hands and Hearts — Smart Response efficiently and effectively addresses the immediate and long-term needs of communities impacted by natural disasters. By listening to local people, and deploying an unique model of engaging volunteers to enable direct impact, they rebuild safe, resilient schools, homes and other community infrastructure.

createRobin Erler